“Green machines” and technologies engineered to save energy and harness renewable energy sources, including “warm edge” technologies, in addition to solar and solar thermal panels, will be the highlights of the 17th international trade fair for machinery, equipment and systems for the processing of flat and hollow glass, glass and finished products for the industry. The 17th Vitrum, an open window of the most innovative technologies in machinery, tools, equipment and special products for glass manufacturing, take place from 26th to 29th October 2011 at the Milan trade fair center Fiera Milano in Rho Energy saving and the production of energy from alternative sources and, thus, innovations, technologies and projects by Italian and foreign companies, organizations and research institutes will be taking centre stage at Vitrum 2011. Vitrum will also be hosting an event in the event in addition to Vitrum Energy, with another new entry. “The traditional exhibition”, Renata Gaffo, the director of Vitrum, explained, “will feature a completely new section reminiscent of the exhibition concept of ‘poster areas’, with a number panels showing projects, sketches, designs by architects, designers and engineers taking visitors along a guided tour completely dedicated to energy.” This will be a tribute to glass as a main player in the green economy. Yet Vitrum 2011 will also offer a showcase of the latest market trends for the most traditional fl at glass applications (the building, industrial, automotive and furniture sectors), as well as the most innovative ones, and, last but not least, hollow glass technologies (in the “Vitrum Hollow Glass” area). A host of side events will be running in tandem with the exhibition, to highlight the excellent cultural elements that have helped to make “Made in Italy” a worldwide renowned brand.